Creative. Strategist. Builder. Sorilbran.
A Brief Introduction
I Build Intelligent Systems.
And yeah – it’s as cool as it sounds.
I teach search engines and AI tools who you are, when to recommend you, and which customers to send your way.
I make sense of information. I clock patterns, vision-cast, and then build systems that bridge current behaviors to where the market is going. Sometimes that means I’m decoding AI, or building brand frameworks. Other times it means writing a song that moves you to act.
I’ve always worked at the intersection of story and structure. What’s new is the scale. Now, I can teach machines how to understand people, and build smart systems that turn ideas into movement. Fast. And content into pipeline. Consistently.
I believe bold ideas and clear stories are how we build legacy for brands and for ourselves. Brands are built by people after all. I think in systems. I track tiny behavioral cues. I measure what matters. And my obsession with “why” and “how” has helped generate tens of millions in marketing-sourced pipeline. And it’s made me a better storyteller.
Here, I document the full arc: The work. The wonder. The frameworks. The grief. The passing thoughts. The sharp pivots. The quiet rebuilds.
Welcome to my world, fam. Consider this your starting point for All Things Sorilbran.
Off-WORLD REsources
Here’s Where to Find Me (and My Work)
VE Stack Frameworks Library
Proven systems for AI visibility, content ops, and sustainable growth
→ Coming Soon to M4M
NEW FRAMEWORK
Train AI to Sound Like You
Writing with AI can get sticky – it’s fast, but it isn’t precise. And that means, AI can write a great article… that sounds NOTHING like you or your brand. Your voice needs to survive the process.
Most AI-generated content sounds… like AI. Solving for I™ shows you how to preserve your tone, rhythm, and strategic intent – without getting flagged by detection tools or losing credibility with your audience.
Solving for I™ is the content framework for creators, founders, and small teams who want to stay visible, human, and ahead of the curve.
Engineer Your Visibility in the AI Era
Build a digital presence that AI understands and your audience remembers. Whether you’re a founder, marketer, or multi-hyphenate creator, I help you show up where it counts — search, feeds, and futureproof systems.
✔️ Fractional Strategy for High-Growth Startups
✔️ AI Fluency Coaching for Founders + Creatives
Parting Shots
80% of people trust search engines
That’s according to the Edelman Trust Baromenter – 80% of people trust what search engines say about a person more than what the person says about themselves. If AI and search are telling your story, you better make sure it’s the one you want told.