Sorilbran Stone

The long version

Built from the field.

Sorilbran Stone is a Detroit-based Visibility Engineer and founder of Five-Talent Strategy House. She builds the identity, evidence, and publishing infrastructure that helps search engines and AI systems understand, retrieve, cite, and recommend businesses, experts, and their work.

Sorilbran brings 16 years of B2B writing experience, proven organic-growth results, and current leadership across SEO, AEO/GEO, and AI visibility strategy. Her work sits upstream of answer optimization: establishing what an organization means, what it can credibly be associated with, and why a system should retrieve or recommend it.

As marketing lead at The Shelf, she oversaw the team responsible for generating more than $40 million in sales-qualified inbound pipeline between 2021 and 2025, with an average conversion rate across channels of 36%. That record includes $12.4 million from organic search, converting at 43%, and $3 million in AI-influenced pipeline. More than $1.7 million came directly from ChatGPT and converted at 42%. Read the case studies.

Over her career, Sorilbran has ghostwritten more than 60 guides and ebooks, including more than 40 for B2B brands, as well as articles for trade publications. She has built the website content, case studies, research reports, sales-enablement assets, LinkedIn strategies, and AI-assisted publishing systems that support search, trust, and revenue. She also led and published The State of Influencer Marketing research report in 2020, which was later included in a Statista dataset.

Her current work includes entity and AI visibility audits, canonical positioning, content architecture, authority signals, machine-readable briefs, and strategies designed for retrieval, citation, recommendation, and trust. She is the author of UnInvisible: An AI Visibility Playbook and creator of Signal Builder, a Notion Marketplace tool for diagnosing and scoring the strength of an entity’s minimum viable knowledge graph.

Sorilbran is an award-winning writer: her fiction work Cookie, the predecessor to The Tuesday Universe, won the Agnes Bruenton Award. She was also named one of 43 Women in SEO & AI to Follow in 2026. She has led workshops on AI visibility at the Digital Empowerment Summit and served as a featured instructor for Black Tech Saturdays’ Virtual AI series. Her insights have appeared in national and trade media including Vibe, Uptown, Vox, Marketing Brew, MarketingSherpa, Social Media Today, Yahoo! Finance, and Statista.

She also leads the funded Detroit Media and Innovation Lab, a civic visibility infrastructure initiative that applies the same search, AI visibility, content, and authority-building principles across an entire startup and innovation ecosystem. The initiative helps founders, organizations, and civic partners create stronger public records, clearer signals, and more durable visibility across search and AI systems.

In client work, Sorilbran has developed AI-Mediated Consulting systems for Claude Code founders and AI-native operators, working directly with a founder’s AI system to transfer strategic judgment and complete marketing activities. Her strength is building the roadmap, identifying visibility gaps, defining content and technical requirements, and aligning writers, developers, founders, executives, and marketing teams around the signals needed to improve organic performance, AI visibility, and category authority.