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Home / Strategy & Distribution

Strategy & Distribution

Why Fox Buying Roku is Bigger Than Streaming
Essays Strategy & Distribution

Why Fox Buying Roku Is Much Bigger Than Streaming

Pipeline Recovery_ Sales Call Insights Blue Puddles - The Builders Log illustration
Origin Stories Strategy & Distribution

Pipeline Recovery Starts With Sales Call Insights

Every Brand Thinks Like a Studio | Blue Puddles, Pt. 1: What a $250M Box Office “Flop” Taught Me About Brand Ecosystems
Origin Stories Strategy & Distribution

Blue Puddles Origin Story Pt 1: Content Ecosystems

The Validation Era_ AI Visibility Proof - The Builders Log - illustration
AI Discovery Search Strategy & Distribution

The Validation Era: Why AI Visibility Depends on Proof

How to Attract Customers - The Builders Log - illustration
Strategy & Distribution

From Browsers to Buyers: How to Say What Your Customers Need to Hear

Pitch Yourself So Opportunities Find You - The Builders Log
Influence Systems AI Discovery Strategy & Distribution

How to Pitch Yourself So Opportunities Find You

The Brand Lexicon - How to Own a Conversation - The Builders Log illustration
Strategy & Distribution Thought Leadership

The Brand Lexicon: How to Own ConversationS You’ll Never Be In

The Stumble-Upon-Able Brand - The Builders Log illustration
Strategy & Distribution

The Stumble-UponAble Brand: How Ambient Discovery Drives Growth

The Brand Intelligence Stack - The Builders Log
Strategy & Distribution Frameworks Influence Systems Search

The Brand Intelligence Stack: Teaching AI to Think Like You

The Loss of Institutaional Knowledge - The Builders Log
Strategy & Distribution

Institutional Knowledge: What You Really Lose When you Lose Employees

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