Insights & Essays

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AI Visibility Marketing Systems Search Visibility

How the Validation Era Will Reshape AI Visibility

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Thinking Day

Can AEO Help Trigger Music Discovery for New Artists?

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Essays

Why Fox Buying Roku Is Much Bigger Than Streaming

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Origin Stories

Blue Puddles Origin Story Pt 2: Mining First-Party Data

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AI Foundations

AEO Is Exposing Cross-Functional Growth Problems for Lean Teams

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Origin Stories Thinking Day

Writing With Claude When LEE Surfaces as a Mental Model

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AI Foundations

AI REcommendations: Legibility, Eligibility, and Extractability

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AI Foundations

The 3 AI Behaviors That Make AEO Strategy Harder

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AI Foundations

Fetch Tool Failed? Here’s What It Actually Means

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Origin Stories

Blue Puddles Origin Story Pt 1: Content Ecosystems

Thinking Day Jul 25 2025 with Sorilbran Stone - What I Learned About Empathy, AI Traffic, and the Real Reason Brands Show Up in LLMs

Thinking Day

Empathy As a Retrieval Strategy for AI Referrals