AI Visibility Diagnostic: Build Your MVKG (Notion Template)
Notion Tool · Signal Scoring + Build System
Signal Builder
Build the Signals
AI Systems Need
to Cite and Recommend Your Business
Score the signals your business already has, identify what is weak or missing, complete targeted build actions, and measure your progress over time.
The Problem
Your Business Is Already
Producing Signals.
They May Not Connect.
Your website, profiles, offers, credentials, case studies, media mentions, client results, partnerships, published ideas, and recent activity all communicate information about your business.
The problem is not always a lack of information. The right information may be fragmented, inconsistent, outdated, buried, or disconnected from the rest of your business.
Publishing more will not automatically solve that. You need a stronger, clearer foundation.
Signal Builder helps you make the right information easier to find, connect, and verify.
What Signal Builder Does
Turn an Abstract Problem
Into a Building Process.
This is not a one-time report. It is a repeatable system for strengthening the signals your business controls.
Score Your Existing Signals
Establish a baseline across eight foundational areas using specific, verifiable criteria.
Diagnose the Gaps
Identify which signals are strong, incomplete, inconsistent, disconnected, or missing.
Complete the Build Actions
Create, clarify, publish, connect, or update the information each node requires.
Retest Your Progress
Update your score as your positioning, proof, offers, authority, and digital footprint develop.
The Signal Scorecard gives you an overall weighted baseline and a node-by-node view of your foundation—so you can see what is strong, what is developing, and where to build next.
The MVKG Framework
Eight Signals.
One Connected Foundation.
Signal Builder is powered by the Minimum Viable Knowledge Graph System—an eight-part methodology for building the minimum collection of connected, verifiable information a business needs to be understood clearly.
What You Receive
Everything You Need.
Inside One Workspace.
Inside Signal Builder
- Weighted Signal Scorecard across eight areas
- Eight guided Node Builders
- Signals Database with scorecard integration
- Targeted build actions in every node
- Compensating Signals strategies
- Optional machine-verification exercises
- Retest and progress tracking
- Instant Notion duplication
Compensating Signals
Built for Founders Who
Don’t Fit the Default Profile
Many visibility strategies assume you already have media coverage, institutional recognition, venture backing, a large team, or a well-known personal brand. Signal Builder does not.
Infrastructure Gap
Strengthen your structural footprint when you do not have the pages, teams, locations, profiles, or third-party references associated with larger organizations.
Pattern-Recognition Problem
Create stronger context when your background, language, business model, or path does not match the expected industry profile.
Credibility Ladder
Identify and build credible proof assets when media coverage, awards, funding, or institutional recognition are limited or unavailable.
Who This Is For
Established Work.
A Foundation That
Needs Strengthening.
Founders with an established business, offer, or body of work
Consultants and independent experts
Professional-services providers and small-business owners
Lean teams strengthening their foundation before hiring outside help
Expectation Check
What Signal Builder
Is Not.
Not Live AI Monitoring
It does not continuously track what ChatGPT, Claude, Gemini, Perplexity, or other platforms say about your business.
Not a Full SEO Audit
It does not replace technical SEO analysis, keyword research, backlink analysis, or a complete search strategy.
Not Competitive Intelligence
It does not analyze your market, competitors, query landscape, or category opportunities for you.
Not a Citation Guarantee
No tool can guarantee that a particular AI system will cite or recommend a business.
Not Done-for-You
This is a DIY tool. You receive the structure, scoring system, build actions, and process; you complete and publish the work.
Not for an Undefined Idea
Signal Builder works best when you already have a defined business, offer, expertise, or body of work to build from.
Why This Is Different
Not More Content.
Better Structure.
The common answer to a visibility problem is to publish more: more posts, more articles, more videos, more activity.
But a larger digital footprint is not automatically a clearer one. When the information surrounding a business is fragmented or contradictory, publishing more can create more material without creating more understanding.
Signal Builder focuses on a consistent identity, clear positioning, defined specialization, relevant audience context, credible proof, visible expertise, connected information, and current activity.
The goal is not to be everywhere. It is to make the right information easier to find, connect, and verify.
— Signal BuilderWhy Trust the Methodology
The Work Speaks.
“Sorilbran is the master of AI visibility. I’ve personally seen her work drive millions of dollars in opportunities from blue-chip clients searching AI for the best companies to work with and landing on her clients by name. No cold outreach. Just AI doing the work.”
“One of the absolute best people I’ve ever had the honour of working with. Sorilbran has a magical way of weaving together seemingly disparate concepts to make sense of what is happening in the SEO, AEO, and GEO world—second to none.”
“Sorilbran is super smart and can distill complex concepts into easy-to-understand formats.”
Created By
Sorilbran Stone
Visibility Engineer · Founder, Five-Talent Strategy House
Built From the Field
Sorilbran Stone is a B2B visibility strategist with 16 years of experience helping businesses become easier to understand, trust, and choose.
Her work has contributed to more than $40 million in sales-qualified pipeline, including $1.7 million in qualified pipeline attributed to AI-referred discovery.
She developed the Minimum Viable Knowledge Graph System through years of work across search, content, positioning, demand generation, AI-mediated discovery, and thousands of documented interactions with generative AI systems.
Signal Builder translates that methodology into a practical workspace founders can use to evaluate and strengthen their own business signals.
The book explains the Minimum Viable Knowledge Graph methodology behind Signal Builder. View the book on Amazon.
Choose Your Version
Two Ways to Start.
Signal Builder
The complete Notion scoring and build system.
- Weighted Signal Scorecard
- Eight guided Node Builders
- Signals Database
- Targeted build actions
- Retest and progress tracking
Signal Builder + UnInvisible
Get the implementation tool plus the book that explains the methodology behind it.
- Everything in Signal Builder
- UnInvisible: An AI Visibility Playbook
- Strategy and implementation together
Frequently Asked Questions
Before You Start.
Do I need a paid Notion account?
No. You can duplicate and use Signal Builder with a free Notion account.
Do I need paid AI tools?
No. External AI platforms are not required to calculate your Signal Score or begin completing build actions.
Does Signal Builder tell me what ChatGPT currently says about my business?
Not as its primary function. Signal Builder scores the presence and strength of the signals your business controls. Optional queries can help you observe machine responses, but the tool is not a live monitoring product.
Is this an SEO audit?
No. Signal Builder may support your SEO, content, PR, and positioning work, but it does not evaluate technical SEO performance, rankings, backlinks, keywords, or site health.
How long does it take?
Allow approximately 30–60 minutes for your first pass through each node. You do not need to complete all eight nodes at once.
Can I use Signal Builder more than once?
Yes. It is designed to be reused as you change your positioning, launch offers, publish proof, earn recognition, form partnerships, and expand your body of work.
Does the product include consulting?
No. Signal Builder is a DIY product. Private strategy support and implementation services are separate offers.
What is included in the $90 bundle?
The bundle includes the complete Signal Builder Notion workspace and UnInvisible: An AI Visibility Playbook.
Build the Foundation
AI Systems Need.
Start with what you already have. Identify what is missing. Build from there.
Instant access · Notion workspace · One-time purchase