Book · Kindle & digital download
UnInvisibleAn AI Visibility Playbook
Build your Minimum Viable Knowledge Graph
AI systems are deciding who to recommend, and most founders aren’t in the conversation. This book teaches you the structural framework that changes that.
The problem
AI systems recommend experts every day. Most founders aren’t one of them.
When someone asks ChatGPT, Perplexity, or Google’s AI Overview who to hire, who to follow, or who knows their industry, an answer comes back. That answer is built from signals. Structural signals. Entity signals.
Most founders have never thought about those signals. They’ve produced content, built a social presence, even done SEO. But none of it was structured in a way AI systems can read as a coherent entity narrative.
This book gives you the framework to fix that, starting with the foundational architecture AI systems rely on to identify, understand, and recommend your work.
“AI systems aren’t reading your best blog post. They’re reading the shape of your presence: who you are, what you do, who you serve, and whether the signals corroborate each other. If that architecture is missing, you don’t exist.”
What’s inside
A framework. A diagnostic. A system you can actually build.
UnInvisible isn’t theory. It’s a structured playbook that walks you through diagnosing where your knowledge graph is broken and building the signals that fix it.
How AI systems actually see you
How large language models and AI search systems construct entity narratives, and why most digital presences are structurally invisible to them.
The MVKG framework
The Minimum Viable Knowledge Graph: eight structural nodes AI systems rely on to identify, understand, and recommend any entity.
Your knowledge graph diagnostic
How to evaluate your current AI visibility across all eight nodes, so you can see exactly where the gaps are and which to fix first.
Compensating signal strategies
For founders without the usual credibility advantages (PR, awards, VC backing): how to build authority anyway.
Building each node
Practical guidance for strengthening all eight nodes: which signals matter, how to create them, and how they connect.
Structural legibility over content volume
Why more content won’t fix the problem, and what structural coherence actually means for AI visibility.
The MVKG framework
Eight nodes. One knowledge graph.
The book walks through each node in full: what it is, why it matters to AI systems, how to diagnose your current state, and how to build it if it’s missing.
Entity Identity
Who you are, unambiguously
Entity Clarity
What you do and for whom
Specialization
Your specific domain of expertise
Audience & Context
Who you serve and where
Proof
Verifiable evidence of results
Expertise
Demonstrated domain authority
Connections
How your signals relate and reinforce each other
Recency
Active, current signal production
Who this book is for
Your work is valuable. The machines just can’t see it yet.
Founders and entrepreneurs who want to be the answer when AI recommends someone in their space
Consultants and independent experts whose authority lives in their work, not their institutional affiliations
Marketers and strategists who need to understand how AI visibility actually works, and how to build it for clients
Creators building a body of work in a specific domain who want AI systems to recognize and surface it
Anyone who’s done SEO, content marketing, or social and still isn’t showing up in AI answers
Not for everyone
This book isn’t for anyone looking for a quick traffic hack or a content calendar template. It’s for founders who understand that the next decade of discovery runs through AI, and want to build the infrastructure now, before their competitors find it.
If you’re willing to do structural work, this book tells you exactly what to build.
Why this book is different
Not a content strategy. An entity strategy.
Most marketing books teach you to produce more: more content, more posts, more reach. The theory is that volume builds visibility. For AI systems, that logic breaks down.
AI systems don’t rank content. They construct entity narratives from structural signals, whether you’ve thought about those signals or not. Most founders have an accidental, incomplete, or contradictory entity narrative stored in AI systems right now.
UnInvisible gives you the framework to audit that narrative, find where it’s broken, and build the signals that make it coherent, accurate, and recommendable.
Most digital presence is built for humans to read. This book teaches you to build for machines to understand.
UnInvisible: An AI Visibility PlaybookWhat people say
The work speaks.
Flip any card to see the original.
Sorilbran Othello is the master of AI Visibility. I’ve personally seen her work drive millions of dollars in opportunities from blue chip clients searching AI for “best [x] to work with” and landing on her clients by name. No cold outreach. Just AI doing the work.
The receipt · Kevin McClain
One of the absolute best people I’ve ever had the honour of working with. Sorilbran has a magical way of weaving together seemingly disparate concepts to make sense of what is happening in the SEO/AEO/GEO world — second to none.
The receipt · Anthony Nestel
Sorilbran is super smart and can distill complex concepts into easy-to-understand formats.
The receipt · Tarun Gehani
Pricing
One price. Two ways in.
Buy the tool, get the book free. Or start with the book alone and upgrade when you’re ready to build.
The Book
UnInvisible: An AI Visibility Playbook. The framework, the diagnostic, and the strategy, in full. Read it, understand it, then decide if you’re ready to build.
- UnInvisible: An AI Visibility Playbook
- The complete MVKG framework
- All 8 node breakdowns
- Compensating signals strategy
The Complete System
Get the Notion template and the book comes with it, free. The framework and the implementation tool together, for the price of the tool alone.
- UnInvisible: An AI Visibility Playbook Free
- MVKG Notion template, full workspace
- AI Visibility Scorecard with live scoring
- Signals Database + Node Builder
- Compensating Signals Strategy section
The Notion Template
You’ve read the framework. Now build it. The complete MVKG system in a ready-to-deploy Notion workspace: scoring dashboard, signal tracker, and all eight nodes guided.
- MVKG Notion template, full workspace
- AI Visibility Scorecard with live scoring
- Signals Database + Node Builder
- Compensating Signals Strategy section
Start building your MVKG today.
Get the book that introduces the framework, then build the infrastructure AI systems need to find you.
Kindle · Instant download · $14.99