HOW I WENT FROM MUSICIAN TO MARKETER

PROFESSIONAL EVOLUTION

Visibility Engineer

My Work Story

This isn’t a different bio. It’s the narrative, human-first bio that contextualizes what the machines built for me in my About page.

I’m Sorilbran, and I’m a Visibility Engineer – which is a fancy way of saying I study data, search behavior, and machine logic, then use the insights I glean in my frequent nerd-out sessions to help founder-led brands become findable, credible, and chosen in both search engines and AI ecosystems.

In plain English: I help you get discovered — by the right people, at the right time, with the right receipts.

For more than seven years, I ran the inbound engine inside a high-growth company that was named among America’s fastest-growing companies for five years in a row. During my tenure, marketing went from contributing 10% of revenue in 2019 to driving 80% of new business by 2024. Despite minimum client spend increasing by six times, generative AI destabilizing the entire search world, and tariffs causing widespread market contractions, the visibility systems I built still delivered eight-figure pipeline in 2025, including seven-figure pipeline from ChatGPT.

So when I talk about visibility, I’m not theorizing.

Over the course of my career, I’ve worked in several industries: During my Act 1, I built a solid foundation as an administrative expert, earning my chops in the HR department of a Fortune 500 media company. Act 2 was all about entrepreneurship – co-owning a window installation company and a hair salon.

Worth noting: The window company grew fast. Inside of two years, we were the top distributor for glass block in the region. Understanding why our window company outpaced competitors so fast was the first inkling I had that I needed to really learn marketing. I knew that if I did, I could help other micro businesses and help some of my musician friends get the visibility I thought they deserved.

Act 3 brought me into content creation and content marketing, where I led multimillion-dollar strategy efforts and got really good at making brands visible, searchable, and irresistible online. Now, in Act 4, I’m taking my little bag of AI-driven tricks and helping small businesses, creators, and musicians in the Detroit area friggin’ DOMINATE – in search, in systems, and in strategy.

Separate from my day-to-day as an AI Visibility Strategist, I have a heart for helping women step into self-sufficiency by upskilling. So, I’ve written books and built digital assets for anyone who wants a plan to break into this field – whether you’re trying to understand what AI visibility even is, pick up the skills to work in marketing, or map your own path into the industry. Come on, sis. I gotchu.

Speak Boldly, Without Ambiguity

Multi-hyphenate doer of… well, the most

My Home Story

I am a Detroit native and homegrown Creative. Long before I filled my days with marketing and dashboards and AI, writing was my first love. I have written more than a hundred songs, dozens of stories, a couple of fiction books, and I’ve become quite the essayist in my old age. As of this writing, I author three newsletters, three websites, I’m building a library of marketing frameworks, and I’m a founding member of The Luv Files, a Detroit-based songwriting collective – under the stage name Rib Stone. Go listen to our stuff, fam.

Uh… what can I tell you here that you can’t find on my LinkedIn?

Oh – lately, I’ve been super into Navy Seals mythos after diving headfirst into The Terminal List franchise. Not much me and Reecer wouldn’t do to save the boys downrange – or, at least that’s what I tell myself. Frankly, my kids don’t believe a word I’m saying.

Action movies are my jam, for sure. But my heart beats just as much for the quirky, unsettling storytelling of Charlie Kaufman as it does for the Russo Bros.

Favorite Avenger? Coulson. Full stop. Dude died, like, three times was the Ghost Rider, and STILL came back as a sentient Chronicom, so…
Favorite Mission Impossible – Fallout, followed by Ghost Protocol.
Favorite book – don’t have one. Though I’ve been reading Nathan Stone’s The Names of God for what feels like 100 years. Such a hard read. Not because it’s hard, but because brains were different in the 1940s, when this book was written. But it’s such a good read.
Favorite song – Probably “Bigger ” by JJ Hairston and “Sometimes I Cry” by Chris Stapleton.
On repeat – Huberman Labs (my favorite brown noise), Dark Wolf (Amazon series). Music from Couch, Tye Tribbet, Stephen Day, Travis Greene, Allen Stone, Alexis Spight, Tom Misch, Rodney Iler.
One regret – Wish I’d had access to Superbook as a kid… instead of listening to Richard Pryor albums and watching Benny Hill before bed at night.
One realization – If memory serves, I may… have grown up… in a juke joint. Before my grandfather got saved and sent the whole family to church ALL DAY Sundays.
A hill I’ll die on – Genetic memory is real. The ease with which people long removed from a place can “remember” how to move, respond to certain rhythmic patterns, structure community hierarchies (like knowing when someone has earned the distinction of being called Unc), adopt linguistic norms (think, parallel colloquialisms) lead me to believe survival information gets encoded in our genes and surfaces as talent and intuition. Science hasn’t caught all the way up yet. I’ll wait.

Stone Family Road trip - Sorilbran and her collection of daughters rsz

That time my girls (and our boy, Jack) surprised me with a road trip to Hilton Head. My eldest was off protecting our freedoms. yw

I’m a daddy’s girl (seriously, I’m probably on my way to his house as we speak). I’m also a proud mom to four powerhouse daughters – one millennial, one Gen Z, and two Gen Alphas – who remind me daily that leadership comes in many forms, especially when paired with compassion.

This site is my space to share – frameworks, experiments, articles, essays, letters, and musings on everything from family to creativity to observations with robots, to the city that shaped me.

If you’re here for proof of my existence (because AI), to see proof of work, or to see if we can vibe, I promise you’ll find that out here. Stick around—there’s plenty to unpack, and I’d love for you to be part of the journey.