AI Visibility Diagnostic: Build Your MVKG (Notion Template)
Notion tool · Signal scoring + build system
Signal BuilderBuild the signals AI systems need to cite and recommend your business
Score the signals your business already has, find what’s weak or missing, complete targeted build actions, and measure your progress over time.
The problem
Your business is already producing signals. They may not connect.
Your website, profiles, offers, credentials, case studies, media mentions, client results, partnerships, published ideas, and recent activity all communicate information about your business.
The problem isn’t always a lack of information. The right information may be fragmented, inconsistent, outdated, buried, or disconnected from the rest of your business.
Publishing more won’t automatically solve that. You need a stronger, clearer foundation.
Signal Builder helps you make the right information easier to find, connect, and verify.
What Signal Builder does
Turn an abstract problem into a building process.
This isn’t a one-time report. It’s a repeatable system for strengthening the signals your business controls.
Score your existing signals
Establish a baseline across eight foundational areas using specific, verifiable criteria.
Diagnose the gaps
Identify which signals are strong, incomplete, inconsistent, disconnected, or missing.
Complete the build actions
Create, clarify, publish, connect, or update the information each node requires.
Retest your progress
Update your score as your positioning, proof, offers, authority, and digital footprint develop.
Inside Signal Builder
Your signal health at a glance.
The Signal Scorecard gives you an overall weighted baseline and a node-by-node view of your foundation, so you can see what’s strong, what’s developing, and where to build next.
Signal Builder measures the strength and completeness of the signals your business controls. It doesn’t directly measure whether a specific AI platform will cite or recommend you.
The MVKG framework
Eight signals. One connected foundation.
Signal Builder is powered by the Minimum Viable Knowledge Graph System: an eight-part method for building the minimum collection of connected, verifiable information a business needs to be understood clearly.
Entity Identity
Who the business is
Entity Clarity
How it’s distinguished from similar entities
Specialization
What it’s specifically known for
Audience & Context
Who it serves and when it’s relevant
Proof
What evidence supports its claims
Expertise
Why it’s qualified and credible
Connections
How its people, offers, proof, topics, and profiles relate
Recency
Whether current evidence shows it’s still active
What you receive
Everything you need. Inside one workspace.
Weighted Signal Scorecard across eight areas
Eight guided Node Builders
Signals Database with scorecard integration
Targeted build actions in every node
Compensating Signals strategies
Optional machine-verification exercises
Retest and progress tracking
Instant Notion duplication
Compensating signals
Built for founders who don’t fit the default profile.
Many visibility strategies assume you already have media coverage, institutional recognition, venture backing, a large team, or a well-known personal brand. Signal Builder doesn’t.
Infrastructure gap
Strengthen your structural footprint when you don’t have the pages, teams, locations, profiles, or third-party references associated with larger organizations.
Pattern-recognition problem
Create stronger context when your background, language, business model, or path doesn’t match the expected industry profile.
Credibility ladder
Identify and build credible proof assets when media coverage, awards, funding, or institutional recognition are limited or unavailable.
Who this is for
Established work. A foundation that needs strengthening.
Founders with an established business, offer, or body of work
Consultants and independent experts
Professional-services providers and small-business owners
Lean teams strengthening their foundation before hiring outside help
Expectation check
What Signal Builder is not.
Not live AI monitoring
It doesn’t continuously track what ChatGPT, Claude, Gemini, Perplexity, or other platforms say about your business.
Not a full SEO audit
It doesn’t replace technical SEO analysis, keyword research, backlink analysis, or a complete search strategy.
Not competitive intelligence
It doesn’t analyze your market, competitors, query landscape, or category opportunities for you.
Not a citation guarantee
No tool can guarantee that a particular AI system will cite or recommend a business.
Not done-for-you
This is a DIY tool. You get the structure, scoring system, build actions, and process; you complete and publish the work.
Not for an undefined idea
Signal Builder works best when you already have a defined business, offer, expertise, or body of work to build from.
Why this is different
Not more content. Better structure.
The common answer to a visibility problem is to publish more: more posts, more articles, more videos, more activity.
But a bigger digital footprint isn’t automatically a clearer one. When the information surrounding a business is fragmented or contradictory, publishing more can create more material without creating more understanding.
Signal Builder focuses on a consistent identity, clear positioning, defined specialization, relevant audience context, credible proof, visible expertise, connected information, and current activity.
The goal isn’t to be everywhere. It’s to make the right information easier to find, connect, and verify.
Signal BuilderWhy trust the methodology
The work speaks.
Flip any card to see the original.
Sorilbran Othello is the master of AI Visibility. I’ve personally seen her work drive millions of dollars in opportunities from blue chip clients searching AI for “best [x] to work with” and landing on her clients by name. No cold outreach. Just AI doing the work.
The receipt · Kevin McClain
One of the absolute best people I’ve ever had the honour of working with. Sorilbran has a magical way of weaving together seemingly disparate concepts to make sense of what is happening in the SEO/AEO/GEO world — second to none.
The receipt · Anthony Nestel
Sorilbran is super smart and can distill complex concepts into easy-to-understand formats.
The receipt · Tarun Gehani
Choose your version
Two ways to start.
Signal Builder
The complete Notion scoring and build system.
- Weighted Signal Scorecard
- Eight guided Node Builders
- Signals Database
- Targeted build actions
- Retest and progress tracking
Signal Builder + UnInvisible
Get the implementation tool plus the book that explains the method behind it.
- Everything in Signal Builder
- UnInvisible: An AI Visibility Playbook
- Strategy and implementation together
Frequently asked questions
Before you start.
Do I need a paid Notion account?
No. You can duplicate and use Signal Builder with a free Notion account.
Do I need paid AI tools?
No. External AI platforms aren’t required to calculate your Signal Score or start completing build actions.
Does Signal Builder tell me what ChatGPT currently says about my business?
Not as its primary function. Signal Builder scores the presence and strength of the signals your business controls. Optional queries can help you observe machine responses, but it isn’t a live monitoring product.
Is this an SEO audit?
No. Signal Builder can support your SEO, content, PR, and positioning work, but it doesn’t evaluate technical SEO performance, rankings, backlinks, keywords, or site health.
How long does it take?
Allow about 30–60 minutes for your first pass through each node. You don’t need to complete all eight nodes at once.
Can I use Signal Builder more than once?
Yes. It’s designed to be reused as you change your positioning, launch offers, publish proof, earn recognition, form partnerships, and expand your body of work.
Does the product include consulting?
No. Signal Builder is a DIY product. Private strategy support and implementation services are separate offers.
What’s included in the $90 bundle?
The bundle includes the complete Signal Builder Notion workspace and UnInvisible: An AI Visibility Playbook.
Build the foundation AI systems need.
Start with what you already have. Find what’s missing. Build from there.
Instant access · Notion workspace · One-time purchase