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Build your canonical bio.

Create a professional bio that clearly establishes who you are, what you do, who you serve, and what makes your work credible. Start with five questions. Add more detail when you’re ready.

What’s a canonical bio? It’s the one deliberate, current version of who you are, published on your own website, that every other profile agrees with. Search engines and AI systems assemble you from everything they can find, and when your bios disagree, they hedge or pick an older version of you. Why it matters, and the 13-day identity regression that proved it, is in the full article: Build a Canonical Bio That Teaches AI Systems Who You Are.

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Part 1: Quick bio

01 Who are you?

Full name Your role, in plain words

Your organization (optional) Your connection to it Where you’re based (optional)

Refer to me as

02 What do you do? Start with a verb: helps, builds, teaches, designs…

03 Who do you do it for? Be specific. “Businesses” isn’t an answer.

04 What do they get from knowing you? What changes for them

05 Where do they go next?

Your website Or another next step (optional)

Part 2: Full canonical bio

Your Part 1 answers are already in your bios. Add the evidence and context that make you distinguishable and verifiable. Skip anything that doesn’t apply. Empty fields stay out of your bio.

06 Experience and credentials

Years doing this work In what field

Degrees, certifications, licenses (one per line)

07 Specialization The narrow thing you’re known for

08 Verifiable proof Named results someone could check. Start each with a past-tense verb: grew, led, wrote, launched (one per line)

09 Professional history Earlier roles, most recent first: role at company (years) (one per line)

10 Connections and affiliations Boards, associations, publications, partners (one per line)

Your bios

MICRO BIO1 to 2 sentences · social profiles and directories

PROFESSIONAL BIOAbout 100 to 150 words · speaker introductions and guest profiles

EXPANDED CANONICAL BIOAbout 250 to 350 words · your website, the master record

Nothing you type is saved or sent anywhere, and there’s no email required. Your answers stay in this browser tab until you close it, so copy what you want to keep. The builder only uses what you give it. It never fills an empty field with made-up credentials, dates, or results.

DEPLOY IT

Put your bio to work.

A canonical bio only works when everything else agrees with it. Check these off as you go.

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Publish it on your own website. Your About page or a dedicated bio page. That page becomes the master record.
Align LinkedIn. Match your headline and About section to the canonical bio in substance. Same name, same role, same story.
Update your other profiles. Social accounts, marketplaces, and any platform where your name appears professionally.
Replace speaker and directory bios. Send your professional bio to event pages, podcast hosts, author profiles, and association directories.
Link every profile back to your website. The link tells search engines and AI systems that the profile and the site belong to the same person.
Add Person schema with sameAs references. On your bio page, list your official profiles in Person schema so machines can connect them to you.
Test what AI and search say about you. Ask ChatGPT, Perplexity, and Google “Who is [your name]?” Compare the answers to your bio, then check again in two weeks.

THE NEXT STEP

Your bio is one piece of your visibility.

You’ve established the foundation of your professional identity. Signal Builder helps you diagnose the rest: your expertise, proof, connections, and the signals that influence how search engines and AI systems understand your work.

Explore Signal Builder · $79