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Start here: The Hub The Mental Model Build a Canonical Bio When the Fetch Tool Fails 3 LLM Behaviors Legibility, Eligibility, Extractability The Minimum Viable Knowledge Graph Work With MeTOOLS · BY SORILBRAN STONE
Tools for getting found, understood, and recommended by AI.
Everything I know about AI visibility, built so you can use it without me. Free tools that do the work. Diagnostics for when you need to know what’s broken. And the library behind all of it.
Free builds
Interactive tools that do the work with you, right on the page. No email, no download, nothing saved. You leave with something you can use today.
Canonical Bio Builder
Answer ten questions and get three bios: a micro bio, a professional bio, and the expanded canonical bio your website should be the master record for. Every profile you own agrees with it after that.
For: founders, consultants, and experts whose name is part of the brand.
Build your bio →More builds on the way
Each one turns a framework into something you can finish in one sitting. When a new one ships, it lands here first.
Follow The Builder’s Log →Diagnostics
For when something’s off and you need to know what, before you spend money fixing the wrong thing.
Signal Builder
The Minimum Viable Knowledge Graph, turned into a diagnostic you run yourself. It walks you through your identity, expertise, proof, and connections, and shows you which signals are probably holding back how search engines and AI systems understand your work.
Best after: your canonical bio is done.
Explore Signal Builder →HedgeScan
Asks ChatGPT, Claude, and Perplexity five diagnostic questions about you, then scores how much the answers hedge. “Appears to be.” “May be.” “Possibly.” Those words are the tell. You get a 0 to 100 machine confidence score and a read on where the uncertainty is coming from.
For: anyone who’s asked an AI about themselves and didn’t love the answer.
The library
The thinking behind the tools. Read these when you want to know why something works, not just what to do.
AI Foundations
How AI systems actually decide who to mention, start to finish. Start here if all of this is new.
Start the series →The Framework Library
The named models behind the work, each with its own page: the Minimum Viable Knowledge Graph, Hedge Signals, Translation Layer, Blue Puddles, Solving for I™, and more.
Open the library →AI Visibility Glossary
Plain-English definitions for the words this work runs on, so the rest of the library reads easier.
Open the glossary →UnInvisible
An AI Visibility Playbook. The long version of how a business goes from invisible to findable, citable, and recommendable.
About the book →AI Brief
A machine onboarding protocol: how to brief an AI on your business before it does work for you, so it works from your context instead of guessing.
Read the protocol →Every tool here came out of client work.
If you’d rather do it with me than by yourself, start with a strategy call. We’ll look at where you stand and what to fix first.