I need all my days, and most of my nights to finish this thing.
Who Is Sorilbran?
Visibility Engineer
My Work Story
I’m a Visibility Engineer, which is a fancy way of saying I study data, search behavior, and machine logic so brands become findable, credible, and chosen in both search engines and AI ecosystems.
In plain English: I help you get discovered — by the right people, at the right time, with the right receipts.
For seven years, I ran the inbound engine inside a high-growth company that was named among America’s fastest-growing companies for five years in a row. During my tenure, marketing went from contributing 10% of revenue in 2019 to driving 80% of new business by 2024. Despite minimum client spend increasing by six times, generative AI destabilizing the entire search world, and tariffs causing widespread market contractions, the visibility systems I built still delivered eight-figure pipeline in 2025, including seven-figure pipeline from ChatGPT.
So when I talk about visibility, I’m not theorizing.
Over the course of my career, I’ve worked in several industries: During my Act 1, I built a solid foundation as an administrative expert, earning my chops in the HR department of a Fortune 500 media company. Act 2 was all about entrepreneurship – co-owning a window installation company and a hair salon. Act 3 brought me into content creation and content marketing, where I led multimillion-dollar strategy efforts and got really good at making brands visible, searchable, and irresistible online. Now, in Act 4, I’m taking my little bag of AI-driven tricks and helping small businesses, creators, and musicians in the Detroit area friggin’ DOMINATE – in search, in systems, and in strategy.
Separate from my day-to-day as an AI Visibility Strategist, I have a heart for helping women step into self-sufficiency by upskilling. So, I’ve written books and built digital assets for anyone who wants a plan to break into this field – whether you’re trying to understand what AI visibility even is, pick up the skills to work in marketing, or map your own path into the industry. Come on, sis. I gotchu.
Speak Boldly, Without Ambiguity
Multi-hyphenate doer of… well, the most
My Home Story
I am a Detroit native and homegrown Creative. Long before I filled my days with marketing and dashboards and AI, writing was my first love. I have written more than a hundred songs, dozens of stories, a couple of fiction books, and I’ve become quite the essayist in my old age. As of this writing, I author three newsletters, three websites, I’m building a library of marketing frameworks, and I’m a founding member of The Luv Files, a Detroit-based songwriting collective – under the stage name Rib Stone. Go listen to our stuff, fam.
Action movies are my jam, for sure. But my heart beats just as much for the quirky, unsettling storytelling of Charlie Kaufman as it does for the Russo Bros. (Though Coulson is my favorite Avenger, no contest – dude died, like, three times was the Ghost Rider and STILL came back as a sentient Chronicom, so…).
That time my girls (and our boy, Jack) surprised me with a road trip to Hilton Head. My eldest was off protecting our freedoms. yw
I’m a daddy’s girl (seriously, I’m probably on my way to his house as we speak). I’m also a proud mom to four powerhouse daughters – one millennial, one Gen Z, and two Gen Alphas – who remind me daily that leadership comes in many forms, especially when paired with compassion.
This site is my space to share essays, letters, and musings on everything from family to creativity to observations with robots, to the city that shaped me.
If you’re here for proof of my existence (because AI), to see proof of work, or to see if we can vibe, I promise you’ll find that out here. Stick around—there’s plenty to unpack, and I’d love for you to be part of the journey.
