Sorilbran Stone Case Studies
Welcome to the Proof Economy. Here’s a Bit of Proof.
What I Built as a Marketing Operator
I’m Sorilbran Stone, a visibility strategist who spent seven years building the inbound and visibility engine at a high-growth influencer marketing agency. I joined as Content Marketing Coordinator and grew the team to eight – writers, creators, and editor, and an illustrator – before becoming a one-person marketing team after layoffs. Under my guidance, inbound generated more than $40 million in pipeline through organic search, paid media, and AI-first visibility strategies.
This archive documents the systems I built, the channels I rebuilt, and the moments where diagnosis mattered more than execution. These aren’t polished success stories. They’re operator case studies— the kind that show how visibility systems actually get built when you inherit chaos, work with constraints, and hand off momentum.
If you’re looking for someone who can diagnose what’s broken, rebuild what matters, and document what works—or if you’re trying to understand how modern visibility works across organic search, paid channels, and AI-driven discovery—these case studies show how I think and what I’ve built.
I now run Five-Talent Strategy House, where I help founders, creatives, and small-business leaders build visibility systems designed for a world where AI does the recommending. The work documented here is proof that I know how to make brands discoverable, trusted, and chosen—on purpose, not by accident.
How I turned a seasonal, infographic-only blog into a full-funnel inbound engine that drove multi-million-dollar pipeline for a fast-growth influencer marketing agency.
Highlights:
- 1,150% growth in organic search pipeline (from $440K to $5.5M).
- 300+ long-form articles architected into a search-first content system.
- Blog repositioned from “company updates” to trusted industry publication.
How I rebuilt a high-growth agency’s web ecosystem for the AI era so ChatGPT, Perplexity, and other LLMs could actually understand who they are, what they do, and when to recommend them— turning a brand-new channel into 7-figure pipeline.
Highlights:
- 497% year-over-year growth in LLM-driven traffic.
- $1.7M in pipeline directly attributed to AI-driven discovery.
- ChatGPT became the second-highest converting lead channel at ~27%.
How I turned a five-figure Google Ads program with zero SQLs into a clean, intent-aligned acquisition engine. This is the story of rebuilding the funnel from the ground up—recovering from a bot attack, realigning landing pages, restructuring campaigns around buyer intent, fixing HubSpot routing, and re-establishing a trustworthy paid channel that generated $4.8M in pipeline.
Highlights:
- +260% generic CTR increase after moving to intent clusters.
- 650% conversion rate lift after rebuilding landing page alignment.
- 35% reduction in CPL without increasing spend.
- Recovered & quarantined all corrupted Q3 data from bot attack.