New Framework
The Translation
Layer
AI VISIBILITY ENGINEERING
Connect Your Value to Buyer Intent
If your value proposition doesn’t match the language buyers (or AI) use to find solutions, you’re invisible. The Translation Layer™ is a framework created by AI Visibility Strategist Sorilbran Stone that shows you how to align what you say with how your market searches, so both humans and AI know you’re the answer.
Search is shifting from keywords to conversations, from search bars to AI assistants. While SEO still plays an important role in discoverability, understanding how to train the systems people trust to recognize you is the next evolution of visibility.
It works because it:
- Ensures both AI and search engines know exactly when to bring you into the conversation.
- Bridges the gap between what you say and how your market searches.
- Embeds your expertise in human-friendly messaging and machine-readable signals.
Translate Your Value
What The Translation Layer™ Really is
Make Your Value Instantly Recognizable to Buyers and AI.
You have the expertise. You have the results. But without a bridge between your internal language and your audience’s search language, your best opportunities may never even see you.
The Translation Layer™ is your playbook for:
01
Mapping who you are and what you do to real-world buyer intent.
02
Embedding that connection into content, metadata, and AI prompts.
03
Making sure your name, offers, and ideas surface when it matters most.
04
Pain Points Matrix. How to tie your value props directly to your audience’s biggest needs.
The Translation Framework
Connecting Brand Assets to Customer Needs
How your value proposition and differentiators solve problems that address customer pain points and intent
Value Proposition
What you deliver, your core offering, the primary benefit customers receive from working with you
Differentiators
What makes you unique, your competitive advantages, specialized methodologies and approaches
Layer
Customer Pain Points
The problems, frustrations, and challenges your ideal customers are actively experiencing
Customer Intent
What they’re searching for, asking about, trying to solve – their expressed needs and goals
How The Translation Framework Works
The Translation Layer teaches AI how to map your value proposition and differentiators to customer problems by creating content that gives machines context. This teaches search and generative engines when to recommend you and which customers to send your way.
THE TRANSLATION LAYER
Protect Your Voice. Increase your Impact Radius.
The Translation Layer™ is part of Sorilbran’s larger Visibility Engineering methodology. Use this framework as the connective tissue between your internal value language – how you describe what you do – and the market’s search language – how people ask for the solutions you provide.
MOre than just a PDF
A Plug-And-Play Training System for AI Tools
INTENT MAPS
Match your solutions to the exact questions and pain points buyers search for.
Messaging Alignment
Translate your internal language into high-discovery, high-trust market language.
Metadata Strategy
Plant the right signals for AI, search engines, and knowledge graphs.
Language Drift Tracking
Keep your positioning fresh and relevant as your market’s vocabulary changes.
THE TRANSLATION LAYER
Book Your Translation Layer Strategy Call.
Walk away knowing exactly what to say and where to say it so buyers (and AI) connect you to the problems you solve.
In 30 minutes, we’ll:
- Audit how you’re currently showing up in AI search and recommendations
- Identify the gaps between your value prop and market intent language.
- Give you your top 3 Translation Layer priorities to make your expertise easier to find and recommend.