The Gap Founders Face

You built something. You know it has value. But traction is inconsistent or missing.

That usually means one of two things: you’re not sure where you fit yet, or you picked a lane that isn’t paying you back.

Founders spend months (sometimes years) guessing. Trying different channels. Testing messages that don’t land. Burning through runway without clarity on what’s actually blocking progress.

The problem isn’t effort. It’s that you can’t see what you can’t see.

What This Cohort Does

The NORAH Q1 Cohort is a live working environment where we build clarity through real decisions (not theory, not templates, not another generic playbook).

Over 12 weeks, I work side by side with Detroit founders to:

• Identify where your business can actually win (not where you wish it could)
• Build positioning and messaging that connects to real problems people pay to solve
• Create a 90-day execution plan you can implement without a marketing team
• Solve real blockers as they show up—live, in real time

This isn’t a course you watch passively. It’s shoulder-to-shoulder work designed to move you forward.

Who This Is For

This cohort supports two founder moments:

1) You’re early and trying to find your path

• You have a real product or service, but you’re unsure where to focus first
• You want a clear direction you can commit to, not ten competing options

2) You started, but momentum stalled

• You’re doing a lot, but growth is slower than it should be
• You need to identify what’s blocking progress and what to change first

Requirements:

• You have a developed product or service (not just an idea)
• You’re pre-revenue or under $50K annually
• You’re based in Detroit or serving Detroit markets
• You’re ready to do the work and make real decisions

What You’ll Walk Away With

• Market focus that identifies where you can actually win
• Positioning language you can use across your website, pitch, and outreach
• Target customer profiles grounded in real constraints and real signals
• A 90-day execution plan with actions you can take immediately
• Core marketing assets ready to deploy (website copy direction, LinkedIn guidance, pitch guidance)
• Confidence in what matters next and why

How It Works

Weeks 1-2: Intake & Analysis
I analyze your business, identify your priority path, and deliver your custom roadmap.

Weeks 3-5: Market Positioning & Customer Clarity
We map where you fit, who you’re actually serving, and where traction is most likely.

Weeks 6-8: Messaging & Content Strategy
We build the language that connects your solution to problems people pay to solve, and identify where to show up.

Weeks 9-10: Assets & Plan Assembly
We turn clarity into execution: your 90-day plan plus the assets needed to implement.

Weeks 11-12: Hot Seats & Wrap
You present your plan, get feedback, and leave with a roadmap you can execute with confidence.

Live Support Throughout:

• Weekly group learning sessions (foundational training, recorded)
• Live build sessions twice per week (Wednesday virtual + Saturday in-person)
• Office hours for 1:1 support when you hit blockers

Why This Approach Works

Go-to-market plans often fail because they’re built on what founders think should work, not what the market will actually reward.

This cohort is designed to reduce guesswork. We narrow focus, sharpen language, and build a plan that fits your constraints and your reality.

This is the same strategic muscle that supported high-growth B2B work and generated over $40M in pipeline during my time at The Shelf. The cohort format makes this work accessible and applied for Detroit founders who can’t afford $15K+ consulting engagements.

About Me

I’m Sorilbran, founder of Five-Talent Strategy House and creator of NORAH. I have 15+ years of marketing experience, including building systems that generated over $40M in pipeline and grew a company from 8 to 80 employees.

I specialize in making underrepresented founders discoverable in AI-driven search systems: helping you position and message in ways that actually get found and remembered.

NORAH won People’s Choice at Venture 313’s Tech the Halls pitch competition in December 2025, validated by the founders who would actually use it.