Stop Guessing Where You Fit in the Market

You built something. You know it works. But you can’t get traction.

The problem isn’t your product. It’s your positioning.

NORAH helps Detroit founders identify winnable market segments – not just where you think you should compete, but where you can actually win.

This is the same strategic marketing framework that costs $50K+ when you bring in a consultant. We’re making it accessible to Detroit founders who are building real businesses but can’t yet afford enterprise pricing.

What You Get as Part of Cohort 1

Every founder receives:

• Market positioning strategy – Where you can win and why
• 90-day marketing plan – What to do, when to do it, how to measure it
• Marketing assets – Messaging frameworks, content templates, positioning statements
• Live training sessions – Weekly training with Q&A on positioning, messaging, and visibility
• Access to NORAH’s market intelligence – Real-time insights on Detroit’s founder landscape

Choose Your Level

This Cohort Is For You If:

• You have a developed product or service (not just an idea)
• You’re pre-revenue or doing under $50K annually
• You’re based in Detroit or serving Detroit markets
• You’re tired of throwing marketing tactics at the wall, and you can’t sit through another webinar
• You need a clear strategy, not another guru telling you to “just post more”

What You’ll Walk Away With

• A clear positioning statement that differentiates you in your market
• Target customer profiles based on real market data, not assumptions
• Messaging framework that speaks to actual customer needs
• 90-day content and visibility plan
• Marketing assets ready to deploy (website copy, LinkedIn profile, pitch deck guidance)
• Confidence in where you’re going and how to get there

The Cohort Format

10 Weeks, Structured for Results

Weeks 1-2: Market Discovery & Positioning

Deep dive into your market, competitors, and where you actually fit. We identify your winnable segments.

Weeks 3-5: Messaging & Strategy Development

Build your positioning statement, target customer profiles, and core messaging framework.

Weeks 6-8: Marketing Plan & Asset Creation

Develop your 90-day marketing plan and create the assets you need to execute it.

Weeks 9-10: Implementation & Refinement

Launch your positioning, track early results, and refine based on real market feedback.

Why NORAH Works

Most go-to-market strategies fail because they’re built on what founders think should work, not what actually works in their specific market.

NORAH starts with real market data, identifies where you can compete, and builds a strategy around your actual constraints – not someone else’s playbook.

This isn’t theory. It’s how I helped a B2B company scale from 8 employees to 80, generating over $40M in pipeline. Now I’m bringing that framework to Detroit founders who can’t afford $50K consulting engagements.

About Your Guide

Sorilbran is the founder of Five-Talent Strategy House and creator of NORAH. With 8+ years in B2B marketing, Sorilbran has built visibility strategies for companies from startup to scale, specializing in making underrepresented founders discoverable in AI-driven search systems.

NORAH won People’s Choice at Venture 313’s Tech the Halls pitch competition in December 2025, validated by the founders who would actually use it.

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