LET’S BUILD A REVENUE-RELEVANT CONTENT STRATEGY

Start Turning Content Into Customers, Not Just Scrollers

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Content engineered to convert, attract buyers, and support pipeline — not just impressions and scrollers.
The Challenge

THE REAL CONTENT PROBLEM

You’re posting. Your team is posting. You’ve got blogs, newsletters, LinkedIn updates… maybe even video.

But the truth?
It’s not pulling customers. Not the right ones. Not consistently. Not without you hustling in the comments or following up manually.

Your content works… just not for your revenue. And that’s the part we fix here..

  • Most B2B content never gets consumed past 7 seconds.
  • 72% of founders say their content “gets engagement, but not customers.”
  • And AI has changed how your buyers find answers — which means surface-level thought leadership isn’t cutting it anymore.

Your content may be:

  • aimed at the wrong customer avatar
  • too high-level to differentiate you
  • not aligned with buyer intent
  • not connected to your revenue plan
  • or simply not engineered for decision-making
Revenue-Relevant Content – Process Flow for Kadence

The Plan: 3 Steps to Revenue-Relevant Content

A proven system to audit, build, and install content that converts browsers into buyers

Step 1

Audit Your Content & Results

You share your key content and offers — website, blog, social, email, and any paid campaigns — plus a quick snapshot of who you’re trying to reach and what you’re selling. I review how that content is performing, how it shows up in search and AI tools, and where it’s attracting attention but not buyers.

Step 2

Build Your Revenue-Relevant Blueprint

Together, we clarify which buyers you actually want more of and what they need to see before they say “yes.” We map 3–5 content paths from first touch to booked call or purchase, and decide which messages, formats, and channels should carry the load — so every piece has a clear job tied to revenue, not just reach.

Step 3

Install Your First Revenue Plays

In a focused working session, we upgrade one or two high-leverage assets — a key page, a nurture sequence, a flagship article, or an offer explainer — and define simple tracking so you can see movement. You leave with concrete changes live (or ready to publish) and a 30–60 day content plan that supports customers, not just scrollers.

I GET IT — AND I CAN HELP

I’ve Seen This Before

You’re putting real effort into content — posts, newsletters, videos, carousels — but it’s not converting. You’re getting views, maybe even engagement… but not customers.

You’re not imagining it. According to industry data, nearly 54% of small businesses struggle to keep content fresh or adapt to new AI-powered platform changes, which leads directly to sudden drops in traffic, engagement, and conversions.

When platforms shift — or when AI becomes the first stop in a buyer’s journey — content that used to perform simply stops landing. Not because it’s bad, but because the market and the algorithms evolved without telling you.

If you’ve ever looked at your metrics and thought, “Why is nobody taking the next step?” — this is the pattern.

This Is the Part I Know Well

For seven years, I ran the content and marketing systems for a high-growth company that hit the Inc. 5000 list five years straight — and during that time, I engineered content that generated tens of millions in sales-qualified pipeline.

That includes $1.5M in revenue-tied pipeline from ChatGPT alone, simply because our content was optimized for how AI interprets expertise, authority, positioning, and buyer intent.

Here’s what I learned: most content fails not because it’s bad, but because it’s not revenue-relevant. It’s not mapped to how your buyers make decisions — or how AI and search decide whether to recommend you.

With the Revenue-Relevant Content Blueprint, I help you rebuild your content into a functioning customer pipeline — one that signals who you are, why you matter, and who you’re for across search, social, and AI.

Plan Section – Revenue-Relevant Content Blueprint

The Plan: 3 Steps to Revenue-Relevant Content

1

Audit Your Content & Results

You share your key content and offers — website, blog, social, email, and any paid campaigns — plus a quick snapshot of who you’re trying to reach and what you’re selling. I review how that content is performing, how it shows up in search and AI tools, and where it’s attracting attention but not buyers.

2

Build Your Revenue-Relevant Blueprint

Together, we clarify which buyers you actually want more of and what they need to see before they say “yes.” We map 3–5 content paths from first touch to booked call or purchase, and decide which messages, formats, and channels should carry the load — so every piece has a clear job tied to revenue, not just reach.

3

Install Your First Revenue Plays

In a focused working session, we upgrade one or two high-leverage assets — a key page, a nurture sequence, a flagship article, or an offer explainer — and define simple tracking so you can see movement. You leave with concrete changes live (or ready to publish) and a 30–60 day content plan that supports customers, not just scrollers.

WHAT WE CAN WORK ON TOGETHER

In a Revenue-Relevant Content Blueprint, we don’t try to overhaul everything at once. We pick one or two high-leverage pieces of your content system and make them work harder— so your content starts attracting customers, not just engagement.

Clarify Your Customer Message

Tighten the way you describe what you do, who it’s for, and why it matters—so your content speaks directly to buyers instead of blending into the feed.

Tune Up a Key Revenue Page

Strengthen a page that should be pulling customers—Home, Services, or a product/offer page— and adjust the copy so it moves people from interest to intent.

Fix Your First Impression Online

Tighten your LinkedIn, About page, or intro content so your brand makes sense instantly and buyers know exactly what you help them achieve.

Review Your Content Signals

Analyze where your content is landing today, who it’s attracting, and which messages or formats aren’t connecting with the people who actually buy.

Shape Revenue-Ready Messaging

Build a simple, repeatable story about your work—one you can use in emails, posts, sales conversations, and AI tools to guide buyers toward a decision.

Map a 30-Day Revenue Plan

Leave with a short, realistic, revenue-focused content plan—3–5 moves designed to attract more of the right people and guide them smoothly toward a purchase or booked call.

Ready for Content That Pulls Customers?

If you’re tired of content that gets reactions but no real revenue, this is your next move. Fill out a short intake so I can see where your content is falling short—and we’ll start turning it into a simple, working customer pipeline over the next 30–60 days.

Apply for the Revenue-Relevant Content Blueprint