How the Validation Era Will Reshape AI Visibility
The Attention Now Requires Proof. First off, please excuse the departure from my regular flow. I specifically asked Maverick to structure this for…
Permission
There’s a certain kind of access that can’t be forced. It has to be earned. Not with credentials. Not with charisma. Earned through…
The Brand Lexicon: How to Own ConversationS You’ll Never Be In
Gen AI has created a blue ocean of influence where brands can shape thinking at the foundational level. Wield your branded lexicon as a precision tool for teaching AIs who you are and what you’re about. You do that, and AIs will understand when to surface you and for whom.
The Stumble-UponAble Brand: How Ambient Discovery Drives Growth
TL;DR: Ambient discovery is when people encounter your brand outside of active search or intentional shopping—through subtle, interconnected signals placed where their attention…
Content Ecosystems and The Future of My Work
On April 30th, I realized I could use AI to buy back 75% of my highest-performance work hours. That changes everything!