Systems and workflows that drive scalable growth—covering campaign engines, attribution models, CRO, and analytics.
Learn how to turn casual browsers into loyal buyers by using language that connects with your customers’ needs. A practical guide for local small business owners ready to boost sales.
The job market is competitive. But consider how linguistically competitive it is. That means you can’t make people work to see your value. If you want people to say yes faster, you have to make your value easy to spot.
Gen AI has created a blue ocean of influence where brands can shape thinking at the foundational level. Wield your branded lexicon as a precision tool for teaching AIs who you are and what you’re about. You do that, and AIs will understand when to surface you and for whom.
TL;DR: Ambient discovery is when people encounter your brand outside of active search or intentional shopping—through subtle, interconnected signals placed where their attention…
The Brand Intelligence Stack is a way of structuring brand memory to systematically lodge your brand identity into the memory of search and generative engines.
~The Loss of Institutional Knowledge in the AI Era~ Organizations are rushing to replace expensive humans with efficient machines, in hopes that the…
On April 30th, I realized I could use AI to buy back 75% of my highest-performance work hours. That changes everything!
Best practices are usually optimized for (and from) the past. And if you’re not careful, following them can sabotage your results.