How the Validation Era Will Reshape AI Visibility
The Attention Now Requires Proof. First off, please excuse the departure from my regular flow. I specifically asked Maverick to structure this for…
What’s the Difference Between a Visibility Strategist and a Visibility Engineer?
And why both roles matter in the age of AI and search. If you’ve spent any time around me or Five-Talent Strategy House,…
From Browsers to Buyers: How to Say What Your Customers Need to Hear
Learn how to turn casual browsers into loyal buyers by using language that connects with your customers’ needs. A practical guide for local small business owners ready to boost sales.
How to Pitch Yourself So Opportunities Find You
The job market is competitive. But consider how linguistically competitive it is. That means you can’t make people work to see your value. If you want people to say yes faster, you have to make your value easy to spot.
The Brand Lexicon: How to Own ConversationS You’ll Never Be In
Gen AI has created a blue ocean of influence where brands can shape thinking at the foundational level. Wield your branded lexicon as a precision tool for teaching AIs who you are and what you’re about. You do that, and AIs will understand when to surface you and for whom.
The Stumble-UponAble Brand: How Ambient Discovery Drives Growth
TL;DR: Ambient discovery is when people encounter your brand outside of active search or intentional shopping—through subtle, interconnected signals placed where their attention…
The Brand Intelligence Stack: Teaching AI to Think Like You
The Brand Intelligence Stack is a way of structuring brand memory to systematically lodge your brand identity into the memory of search and generative engines.
Institutional Knowledge: What You Really Lose When you Lose Employees
~The Loss of Institutional Knowledge in the AI Era~ Organizations are rushing to replace expensive humans with efficient machines, in hopes that the…
Content Ecosystems and The Future of My Work
On April 30th, I realized I could use AI to buy back 75% of my highest-performance work hours. That changes everything!
Why Marketing Best Practices Sometimes Sabotage Good Results
Best practices are usually optimized for (and from) the past. And if you’re not careful, following them can sabotage your results.