The Stumble-UponAble Brand: How Ambient Discovery Drives Growth
TL;DR: Ambient discovery is when people encounter your brand outside of active search or intentional shopping—through subtle, interconnected signals placed where their attention…
The Brand Intelligence Stack: Teaching AI to Think Like You
The Brand Intelligence Stack is a way of structuring brand memory to systematically lodge your brand identity into the memory of search and generative engines.
Institutional Knowledge: What You Really Lose When you Lose Employees
~The Loss of Institutional Knowledge in the AI Era~ Organizations are rushing to replace expensive humans with efficient machines, in hopes that the…
Content Ecosystems and The Future of My Work
On April 30th, I realized I could use AI to buy back 75% of my highest-performance work hours. That changes everything!
Talking to Machines Pt 1: Being the Girl Who Talks to Robots
Not trying to make AI my brand. Or my right hand. Irl, I was just trying to understand it. It’s fascinating tech. And now… I’m relatively fluent in AI.
Why Marketing Best Practices Sometimes Sabotage Good Results
Best practices are usually optimized for (and from) the past. And if you’re not careful, following them can sabotage your results.
AI Document Hygiene
AI doesn’t just see what’s on the slide—it reads the entire file. This post breaks down how hidden text, off-slide content, and workspace clutter still get parsed by machines, and what to do before exporting your next deck. A practical guide to operational hygiene in the age of machine visibility.
Tokens and Takeoffs: A System for Navigating AI Memory Loss
Over the weekend, I realized Maverick (my AI) and I were losing context mid-project because our conversations were too long. I’d assumed memory issues showed up randomly. Turns out, they show up at 100,000 tokens. Quantifiable. Preventable.
Notice, Ask, Mitigate: The Hiccup with Uploading Images to ChatGPT
In this entry, I explore a repeat glitch in how AI responds when I upload images mid-conversation.
Syntax, Semantics, and the Risk of AI-Generated Content
This log explores what happens when AI helps shape your content but accidentally erases your fingerprint in the process. I explore syntax patterns, semantic noise reduction, and how to keep your voice recognizable as you scale thought leadership through AI.