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Influence Systems

Campaigns, talent strategy, and optimization frameworks related to influencer marketing and The Shelf.

cover for Translation Layer for Local Businesses From Browsers to Buyers How to Say What Your Customers Need to Hear by Sorilbran (1)
AI Visibility Influence Systems Marketing Systems Search Visibility

From Browsers to Buyers: How to Say What Your Customers Need to Hear

Learn how to turn casual browsers into loyal buyers by using language that connects with your customers’ needs. A practical guide for local small business owners ready to boost sales.

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cover for Translation Layer for Job Seekers Pitch Yourself So Jobs Find You by Sorilbran
AI Visibility Influence Systems Marketing Systems

How to Pitch Yourself So Opportunities Find You

The job market is competitive. But consider how linguistically competitive it is. That means you can’t make people work to see your value. If you want people to say yes faster, you have to make your value easy to spot.

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cover for Brand Intelligence Stack The Docs I Use to Train AI Fast, an article by Sorilbran
Frameworks Influence Systems Marketing Systems Search Visibility

The Brand Intelligence Stack: Teaching AI to Think Like You

The Brand Intelligence Stack is a way of structuring brand memory to systematically lodge your brand identity into the memory of search and generative engines.

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cover for How Fandom Extends the life of Cinematic Storytelling by Sorilbran
Content Strategy Influence Systems

How Fandom Extends the life of Cinematic Storytelling

Cinema isn’t just about what happens on the screen anymore. It’s about what happens after – on our timelines, in our reels, in our memes. Fans are consuming movies and then co-creating content ecosystems that extend the life of the film.

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Sorilbran name mark white bigger
Detroit Creative. Strategist. Builder.

I teach search engines and AI tools who you are, when to recommend you, and which customers to send your way.

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